An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content. Think of the executive summary as an advance organizer for the reader. Above all else, it must be clear and concise.
How to Write a Business Plan
9+ Business Plan Executive Summary Examples - PDF | Examples
A business plan is a written document that describes in detail how a business—usually a startup —defines its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm from marketing , financial, and operational standpoints. Business plans are important documents used to attract investment before a company has established a proven track record. They are also a good way for companies to keep themselves on target going forward.
Practical example of a business plan outline
The marketing plan is a lengthy document that identifies the target market, provides the situational analysis, the product analysis, the marketing objectives, and the strategies and measurement methods for effectiveness. The summary of the marketing plan appears in the beginning of the document and gives a general overview of the entire plan. The reader should be able to review the summary and have a broad idea of what will happen when the marketing plan is executed. Define the business.
The company summary in a business plan —also known as the company description or overview—is a high-level look at what you are as a company and how all the elements of the business fit together. An effective company summary should give readers, such as potential investors, a quick and easy way to understand your business, its products and services, its mission and goals, how it meets the needs of its target market, and how it stands out from competitors. Before you begin writing your company summary, remember to stick to the big picture. Other sections of your business plan will provide the specific details of your business. The summary synthesizes all of that information into one page.