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"An analysis of the adventure travel market: From conceptual developmen" by Hyesook Heidi Sung
To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Adventure tourism: opportunities and management challenges for SADC destinations. Tracey McKay.
An analysis of the adventure travel market: From conceptual development to market segmentation
Adventure tourism is an outdoor leisure activity that generally takes place in an unusual, exotic, remote or wilderness setting, sometimes involving some form of unconventional means of transportation and tending to be associated with low or high levels of physical activity. An Adventure Tourism business provider can arrange a single adventure or a combination of adventure pursuits for paying tourists. When considering an Adventure Business it is probably more cost effective to concentrate on the aspects that you are good at and have a specialised interest in. Unlike other tourism businesses an Adventure Tourism enterprise will rely heavily on the specialist interest, experience and skills. Therefore, the specialist understanding required for adventure activities, is a critical area of experience for a would-be adventure tourism entrepreneur.
This dissertation focuses on exploring the motivations of rock climbers at Snowdonia National Park in Wales. The aim of this study is to critically explore the factors that motivate tourists to engage in adventure sports at Snowdonia National Park, Wales. The objectives of this study are; to critically analyse the academic literature on adventure tourism, to critically explore the factors that motivate tourists to take part in adventure sports at Snowdonia National Park in Wales, to carry out questionnaire research to identify the key reasons that affect people to undertake adventure sports at Snowdonia National Park in Wales, to make recommendations that can help Snowdonia National Park management in building motivation of people to engage in adventure sports. The literature review explored the concept of adventure tourism in UK, defines motivation, theories of motivation, defines cultures and sub cultures, degrees of danger in adventure sports and factors affecting motivation of climbers and compares climbing sub-culture to traditional tourism. Questionnaire research was carried out with rock climbers at Snowdonia National Park.