Notify me of followup comments via e-mail. Comparative Advertising Trademark. The plaintiff, Marico Ltd. The plaintiff also contended that these statements were misleading as they were not backed by adequate research or scientific study.
The Saffola story: From scare to care
Saffola Total Review | Best Antioxidant Rich Cooking Oil - You Too Can Cook
Consult more than documents with no limitation. In today's fast life people hardly have time to sit down at ease and have a hearty breakfast, lunch or dinner leading to various diseases. Heart disease is one of the most dreaded diseases due to improper diet habit. Fortunately people in India especially the urban class consumers have started realizing this fact and have become very careful in what they intake including the cooking oil. This project is about one such brand called Saffola which is claimed to be Heart Friendly oil and prevent heart disease. Saffola is a thirty five-year-old brand.
As omega 6 PUFAs are susceptible to oxidation when heated, irrespective of the smoking point of Saffola Gold, we do not recommend this oil for high heat cooking. Specifically, this oil must not be used for deep frying, tadka or heating in the pan with dry masalas. There is evidence that Oxidised PUFA is a source of toxicity in food and can cause a wide range of lifestyle diseases.
Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us Please leave your feedback. In , Bombay Oil Industries Limited BOIL was established, by the family with facilities for coconut oil extraction, crushing and refining of vegetable oils.