Search engine optimisation, or SEO for short, is the practice of increasing the quantity and quality of traffic to your website through organic search. In this post, we will share how we trained and coached an English Literature graduate to secure a graduate job in SEO. An English Literature graduate came to us after completing an English Literature degree at a top university. At the time he was freelancing as a writer for an agency. He enrolled on the 6-stage career coaching programme. We reviewed his skills and interests and quickly identified that he had great writing and communication skills.
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Penguin General is looking for a copywriter who understands how people search online today, the words people use to discover books written or spoken and what persuades them to click and convert to purchase. This is an exciting opportunity for someone who has a flair for writing commercial copy to take on a new role within our division and to work with marketing, editorial and our metadata teams to develop a new approach that will maximize our visibility and sales online. You will be responsible for ensuring our books are easy to find online and that our copy reflects the conversations people are having around them. This will include establishing book copy and keywords for new books that feed out to online platforms and marketplaces; checking that metadata is correct; monitoring what people are saying about our books; and using that data to adjust and improve our copy and keywords. The role will suit someone with experience writing persuasive, fresh copy and who is comfortable in adapting the tone of voice for different audiences and platforms. You will be methodical as well as curious and be willing to try different approaches to discover what works best.
Sample SEO Cover Letter
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You can read information about role responsibilities, salary, working hours, what to expect, qualifications, skills, work experience, career prospects and related roles on the following Prospects Job Profiles:. You might also see other job profiles of interest in the accountancy, banking and finance profiles page which gives links to the 33 profiles in the sector. TargetJobs and Inside Careers also provide an overview of working in this sector, and detailed descriptions of the roles. Spring Insight Programmes - opportunities for 2nd years occasionally 1st years. Summer Internships - opportunities for penultimate year students or final year undergraduates proceeding onto a masters.