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Business plan - Wikipedia
Last Updated: January 12, References Approved. With over 15 years of experience in accounting, Keila specializes in advising freelancers, solopreneurs, and small businesses in reaching their financial goals through tax preparation, financial accounting, bookkeeping, small business tax, financial advisory, and personal tax planning services. Keila spent over a decade in the government and private sector before founding Little Fish Accounting. There are 19 references cited in this article, which can be found at the bottom of the page. This article has been viewed 2,, times. But what should a business plan include? How detailed should it be?
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A company business plan includes specific tactics for reaching objectives set in the business strategy. For companies in private industry, the heart of the business plan is a business model and business strategy which describe how and where the company expects to make and spend money. All other parts of the business plan stem from the model. Business plans usually look forward in time for a period of one to three years to a "planning horizon," which moves forward periodically with reviews and updates. Founders and owners typically develop an initial business plan before startup.
A key component of your business plan is your business concept and value proposition , which is the clear articulation of why customers should choose your solution over that of your competitors. This section enables you, as well as interested parties and potential investors, to research and analyze the concept for feasibility, both from a market and financial perspective. Keep in mind that everything in your business plan must relate back to the value and benefits your product or service provides to your target customers. Think of a feasibility test as a reality check for your business idea. The goal of conducting a feasibility test is to prove to yourself and your team or investors the probability of your product or service being successful within your industry.