Introduction This study is about advertising and marketing communication. According to Phillip Kotler , p. This study will assist in creating a creative advertisement of an international charity organization recruiting business school graduates to help small businesses in developing countries. This study will use Care International as a case study.
Integrated marketing communications: What it is and why it matters
Integrated Marketing Communication Sample Research Paper
Literature review on integrated marketing communication The different processes that people typically use to accomplish the task of communicating with each other such as message creation, information processing, and identity construction ;. While a summary of the what you have read is contained within the literature review, it goes well beyond merely summarizing professional literature The meta-analysis literature review on integrated marketing communication uncovers two distinct but related features to marketing strategy content: marketing strategy decisions and marketing strategy decision implementation. Following the obtained results, a conceptual model has been developed and the most relevant findings are discussed. Literature Review 2. The principle after which operates this process is based on the fact that any communication approach must start from the consumer Integrated Marketing Communication Over the past decade, integrated marketing communities.
Literature review on integrated marketing communication
Today, every enterprise looks forward to grow and expand in terms of size, profits, infrastructure, products, market share and customers. Co-ordination and integration among different units such as production, operational activities, finances and marketing are the main requisite in order to achieve overall corporate aim and objectives. It is very necessary for the organisation to be recognized for its products and services in the business and consumer market.
Organisations want to grow their digital footprint. Use a diagram if you would like to show the different areas. The 4 Ps framework is very old and from the s where markets were product oriented and it was a very industrial-focused time. The SIVA model created by Don Schultz offered a new 21st Century look at both product and service-focused markets and puts the customer at the centre of everything.