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A business plan is a written document that describes in detail how a business—usually a startup —defines its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm from marketing , financial, and operational standpoints. Business plans are important documents used to attract investment before a company has established a proven track record. They are also a good way for companies to keep themselves on target going forward. Although they're especially useful for new businesses, every company should have a business plan. Ideally, the plan is reviewed and updated periodically to see if goals have been met or have changed and evolved.
11 Unexpected Things to Include With Your Business Plan
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Think you have a great idea for a business? The simple business plan template presented here will get you started. A standard business plan consists of a single document divided into several sections including a description of the organization, the market research , competitive analysis , sales strategies , capital and labor requirements, and financial data.