Quickly activate an OOH campaign announcing a new capability to reach the right audience, tailored by market and location across a select set of OOH media vendors. A leading US Telco company was actively rolling out a new capability across the country. This capability is a major technological advancement and has the potential to spur economic growth. To announce the launch and roll-out of the feature across nine major metropolitan areas, the Telco needed to quickly spread their message to specific zip codes where the feature was live.
With Display & Video 360, Google Media Lab brings the best of programmatic to its linear TV ad buys
Programmatic Advertising Case Study | Digital Advertising Case Study
Demand for video impressions is going up, and the market is short on quality supply. Ad tech vendors are scrambling to provide. YouTube opened its gates for MRC-accredited viewability measurement. With growing advertiser interest in video, increasing awareness of fraud, and glowing viewability reports, seems like a good time to take a serious look at programmatic video. Automated, real-time buying and selling of video ads is programmatic video. Programmatic enables data-rich, targetable, and scalable inventory trading. It makes buyers compete in open or private auctions to win every impression, which drives up yields for sell-side.
Case Study: Lurpak Uses Search Trends and Programmatic to Target Effectively
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The manner in which programmatic platforms price inventory has undergone a sizable shift. In March of , billion ad impressions across 39 US supply-side platforms were analyzed by Getintent. Their findings revealed that