One of the most important issues any business founder or leader must tackle is how they are going to differentiate their offering. Everyone in your industry is trying to build a better mousetrap, counting on doing the same is not a wise move. Your competitors are looking at ways to be more efficient. They are looking at offering new features customers want. They are looking at pricing strategies that will give them an advantage. Part of the answer in addressing this situation is to pursue a Blue Ocean strategy, which I have written about several times.
Blue Ocean Strategy
Blue Ocean Strategy EXPLAINED with EXAMPLES | B2U
Masters thesis, Dublin, National College of Ireland. This dissertation seeks to go beyond the Blue Oceans Strategy, to unearth the factors that have delivered sustainable market dominance to leading global organisations in the financial industry. This dissertation also aims to test three main elements-vision, culture and customer centricity, to see if they are all present in top market leading companies and how they are being applied. The Finance industry has seen unrivalled growth and expansion, given the embrace of innovation. However, this progress has been on varying levels, and this dissertation will aim to contribute to marketing and strategy within the finance industry, by showcasing to Banks and Fintech companies, how leading brands within this industry have been able to sustain leadership for a long time and the elements contributing to this.
Review: 'Blue Ocean Strategy' by W. Chan Kim & Renee Mauborgne
Jennifer A. Buchness , University of Pennsylvania Follow. The thesis that follows provides a history of symphony orchestras in America, and examines innovation opportunities and strategies that could be employed to attract a younger audience and return the institution to the heyday it once enjoyed. Drawing largely on the Blue Ocean strategy, I attempt to create a landscape wherein American symphony orchestras enjoy an environment with no competitors, instead residing in a blue ocean of uncontested market space. This topic was derived from my genuine interest in hearing orchestras play on, without the imminent threat of bankruptcy and a declining customer base.
The success of either a one-roomed business or a Fortune company depends on an array of factors. Marketing strategy is a major determinant of the formation of a solid foundation upon which the consistent growth and expansion of any business are based. The marketing strategy chosen should enable the business to expand by providing more value to target consumers whereas reducing the associated costs. Systematic thinking relates to the understanding that there are different system parts that have an ability to influence one another to form a whole Brown, Tools such as the Internet have made information and knowledge accessible to almost all people.